Location and How to Get There

The Place is located at No. 9A, Guanghua Road, Chaoyang District, Beijing. It’s in the heart of the city’s bustling business district, so it’s super convenient to get to. If you’re taking the subway, hop on Line 1 or Line 10 and get off at Guomao Station. From there, it’s just a short walk to The Place. If you’re driving, there’s plenty of parking available, but be prepared for a bit of traffic during peak hours.

The European Charm

As soon as you step into The Place, you’ll feel like you’ve been transported to a chic European street. The architecture here is stunning, with classic elements that give off a vibe of elegance and sophistication. Think cobblestone pathways, ornate facades, and grand archways. It’s the perfect backdrop for some Instagram-worthy photos. The whole area is designed to make you feel like you’re in a high-end shopping district in Paris or Milan.

The Famous LED Screen

One of the highlights of The Place is its massive LED screen, which is actually the third largest in the world. Designed by Jeremy Railton, a Hollywood stage master, this screen is a sight to behold. During the day, it displays beautiful images and animations, but it’s at night when it really comes alive. The screen lights up with vibrant colors and patterns, creating a magical atmosphere. It’s like being in the middle of a high-tech art installation. Don’t forget to look up and take it all in!

Shopping and Dining Galore

If you’re a shopaholic, The Place is your paradise. The mall here is packed with a wide range of international and local brands. Whether you’re looking for high-end fashion, trendy streetwear, or unique accessories, you’ll find it all. And when you’re done shopping, there’s no shortage of places to eat. From fine dining restaurants to casual cafes, The Place has something for every palate. It’s a foodie’s dream come true.

A Romantic Spot

The Place isn’t just for shopping and eating; it’s also a romantic destination. The elegant surroundings, combined with the stunning LED screen, make it a perfect spot for a date night. Many couples come here to enjoy a leisurely stroll, take in the sights, and maybe even catch a live performance or event. It’s a place where memories are made, and it’s easy to see why it’s considered a romantic hotspot in Beijing.

Relax and Unwind

After a day of exploring, The Place is the perfect spot to relax and unwind. The open-air design and beautiful landscaping make it a great place to just sit back and people-watch. There are plenty of benches and seating areas where you can take a break and enjoy the ambiance. Whether you’re sipping on a coffee or enjoying a glass of wine, The Place offers a tranquil escape from the hustle and bustle of the city.

Events and Entertainment

The Place is more than just a shopping and dining destination; it’s also a hub for entertainment. Throughout the year, the area hosts a variety of events, from live music performances to art exhibitions. The LED screen often features special shows and displays, especially during holidays and festivals. It’s a dynamic place where there’s always something happening, so be sure to check out the event calendar to see what’s on during your visit.

Family-Friendly Fun

The Place is also a great destination for families. Kids will love the vibrant atmosphere and the chance to see the amazing LED screen up close. There are plenty of family-friendly restaurants and cafes, as well as shops that cater to younger visitors. It’s a fun and safe environment where parents can relax while the kids explore. Plus, the open spaces make it easy to navigate with strollers and little ones in tow.

Final Thoughts

All in all, The Place is a must-visit destination in Beijing. Whether you’re looking to shop, dine, relax, or just soak in the atmosphere, this place has it all. Its unique blend of European charm, cutting-edge technology, and vibrant energy makes it a standout attraction in the city. So next time you’re in Beijing, make sure to add The Place to your itinerary. You won’t be disappointed!