Geographical Location

Zengzichang sits at the entrance of Luodai Ancient Town, nestled in Longquanyi District, Chengdu. As soon as you pass through the town’s main gate, you’ll spot Zengzichang immediately. It’s hard to miss—a huge ancient stone archway marks the start of the old town, with “Zengzichang” carved boldly overhead. This spot is practically every visitor’s first impression of Luodai, so expect a lively atmosphere!

How to Get There

To reach Zengzichang, most travelers start from Chengdu. Here’s how:

  1. By bus: Take Bus 83 or 904 from Chunxi Road in downtown Chengdu. The ride takes about 1 hour, and you’ll get off at Luodai Ancient Town. From there, walk straight to Zengzichang—it’s the first thing you’ll see.
  2. By car: Drive along G318 Highway (about 20 km west of downtown Chengdu). Park at the town’s main lot, which is near Zengzichang.
  3. On foot: If you’re already exploring Longquan Mountain or nearby attractions, Zengzichang is a 15-minute walk from the mountain’s base.

Natural Scenery

The charm of Zengzichang starts with its old-world vibe but also includes surprising natural touches. Right after the stone archway, there’s a tiny pond surrounded by lotus flowers and water plants. Locals call it the “mini garden” of Luodai. Next to the pond, a traditional pavilion offers shade—perfect for taking a break or snapping photos. Even though Zengzichang is near the town’s main road, the greenery makes it feel quieter than you’d expect.

Cultural Highlights

The stone archway at Zengzichang is the star attraction. Built centuries ago, it’s one of the oldest structures in Luodai. The carved characters “Zengzichang” hint at its history—locals say it was once a marketplace where goods were traded. Today, it’s more of a symbol than a working market, but you’ll still see vendors selling snacks or handcrafts near the arch.

Another cool detail? The pavilion next to the pond isn’t just for show. It’s decorated with red lanterns and wooden beams, giving it a classic Chinese vibe. Many visitors use it as a backdrop for photos, especially during sunset when the light softens the stone walls.

Amenities for Travelers

Even though Zengzichang feels ancient, it’s actually pretty tourist-friendly:

  • Rest areas: Benches line the pond, so you can sit and enjoy the view.
  • Souvenir shops: Near the archway, small stalls sell local tea, snacks, and crafts.
  • Clean restrooms: Modern facilities are tucked behind the pavilion, so no need to worry about hygiene.
  • Photo ops: The stone arch, pond, and pavilion create a postcard-worthy scene—bring your camera!

What to Expect During Your Visit

Visiting Zengzichang is like stepping into a time machine. The stone archway feels imposing yet welcoming, while the pond and pavilion add a touch of calm. Most tourists spend 10–15 minutes here, but it’s worth lingering longer if you want to avoid crowds. Mornings are best—the sun lights up the carvings on the arch, and the pond is less busy.

Pro tip: If you’re visiting on a weekend, arrive early! Zengzichang gets packed, especially during holidays. But even in peak times, the layout makes it easy to duck into the pavilion or grab a snack without feeling overwhelmed.

Whether you’re a history buff, nature lover, or just here for the vibes, Zengzichang is the perfect introduction to Luodai’s charm. Don’t forget to snap a photo under the arch—it’s everyone’s favorite souvenir from this iconic spot!